Feature: Elizabeth Person Art & Design

Elizabeth Person makes beautiful pen & watercolor drawings that she reproduces and sells as prints & cards. When she first approached us about printing her cards, we worked with her to find the right paper stock that would convey the feel of watercolor paintings but could still print digitally. It had to be thick enough to feel like a grade above “standard” cover stock but would still score and fold cleanly. We tested several and found Mohawk Everyday Digital Vellum had all the right attributes.

Watercolor paintings are tricky to reproduce, especially with digital printing. The lighter tints wash out easily, and it can be tricky to adjust the color curve without throwing off the rest of the work. Whenever Elizabeth sends us new artwork, we print a hard copy proof that she can examine in detail. We use her feedback on the proofs to create a custom color profile to find the curve that will most accurately reproduce each piece.

For repeat runs of existing designs, we maintain a catalog of hard copy samples and inspect each batch side-by side with the sample to insure color consistency.

Consistency is paramount, especially for a retail item. And when you call your printer to say “print 50 more of this version, please,” you don’t want to have to go through the proofing process all over again. We’re pleased we can offer consistency and the peace of mind that comes with it.